• Post category:SEO

Keyword Research Techniques

1. Reddit and Quora Deep Dives

  • How: Search subreddits and Quora topics related to your niche. Look for trending questions, repeated issues, and unusual keywords that people naturally use.
  • Why: These platforms show unfiltered language and organic queries that don’t appear on typical keyword tools.

    How to Use:
  • Go to Reddit or Quora and search for topics related to your niche (e.g., “travel gear” or “fitness routines”).
  • Browse discussions and look for common questions or phrases people use naturally (like “What’s the best budget DSLR?”).
  • Turn those phrases into blog topics or target keywords.

Why it Works:
Search tools (like Google Keyword Planner) show what’s already ranking. But by going to Reddit or Quora, you get fresh keywords that reflect real user intent and are not yet saturated by other websites.

Example:
A Reddit user might ask, “What shoes won’t smell on a long trip?” Instead of using generic keywords like “best travel shoes,” create content with unique phrases like “best odor-free shoes for travel.”

2. Book and eBook Titles from Amazon

  • How: Analyze book titles and chapter headings in Amazon categories related to your industry.
  • Why: Authors optimize book titles for search, and chapter headings often highlight problems or trends people care about, giving you content ideas with SEO potential.
  • Example: A health book titled “Gut Reset: Fix Your Stomach in 30 Days” hints at potential keyword opportunities like “gut reset”, “30-day stomach cleanse,” etc.

3. Competitor Image SEO Keywords

  • How: Download competitors’ images and inspect their alt text, file names, and metadata tags. Use image inspection tools to extract the hidden SEO value.
  • Why: Many SEO experts focus only on text content, but image metadata is an overlooked treasure trove of potential keywords.
  • Pro Tip: Reverse-engineer their successful images to optimize your own visual content.

4. Conference and Event Websites

  • How: Visit the websites of industry events and conferences. Browse through speaker topics, agenda sections, and presentation descriptions.
  • Why: These events focus on future trends and emerging topics that might not yet show up in keyword tools.
  • Example: If a cybersecurity conference agenda has a session titled “AI-powered Malware Detection”, consider creating content around that before it gains mainstream traction.

5. App Store Reviews Mining

  • How: Scrape or analyze reviews from Google Play or Apple App Store for apps in your niche. Pay attention to recurring phrases and complaints.
  • Why: Users write their pain points and feature requests in reviews, offering you natural long-tail keyword ideas.
  • Example: In a fitness app review, a complaint like “No weight tracker integrated” could inspire content targeting phrases such as “best apps for weight tracking.”

6. Search Console Question Harvesting

  • How: Use Google Search Console to dig into low-impression queries. Identify questions that bring even a small amount of traffic.
  • Why: These low-volume questions can be a goldmine for creating FAQ content or long-tail-focused blog posts that target underserved queries.
  • Pro Tip: Expand the question to create multiple versions with slight variations (e.g., “What is the fastest way to lose belly fat?” → “How to lose belly fat in a month?”).